Privacy Policy
This privacy policy describes how we handle your personal information for services available through the seniorresourceswmi.org (the Site). By accepting the Privacy Policy and the User Agreement through your use of this website and/or in registration, you expressly consent to our collection, storage, use and disclosure of your personal information as described in this Privacy Policy. This Privacy Policy is effective upon acceptance for new users and is otherwise effective on Jan 1st, 2019.
COLLECTION
You can browse the Site without telling us who you are or revealing any personal information about yourself. Once you give us your personal information, you are not anonymous to us. If you choose to provide us with personal information, you consent to the transfer and storage of that information to our servers located in the United States.
We may collect and store the following personal information:
email address, physical contact information, and (depending on the service used) sometimes the financial information, such as credit card or bank account numbers.
transactional information based on your activities on the Site (such as buying, selling, searching, including item and content you generate from such search or that relates to your account)
computer sign-on data, statistics on page views, traffic to and from the Site, and ad date: other information, including IP address and standard web log information
and supplemental information from third parties. (For example, if you incur a debt to seniorresourceswmi.org, we will generally conduct a credit check by obtaining additional information about you from a credit bureau, as permitted by law. As another example, if the information you provide cannot be verified, we may ask you to send us additional information (such as your driver’s license, credit card statement, and/or a recent utility bill or other information confirming your address), or to answer additional questions online to help verify your information.)
MARKETING
We don’t sell or rent your personal information to third parties for their marketing purposes without your explicit consent. We may combine your information with the information we collect from other companies (such as demographic data) to improve and personalize our services.
USE
Our primary purpose in collecting personal information is to provide you with a safe, smooth, efficient, and customized experience. You agree that we may use your personal information to:
provide the services and customer support you request;
resolve disputes, collect fees, and troubleshoot problems;
prevent, potentially prohibited or illegal activities, and enforce our User Agreement;
customize, measure, and improve our services and the Site’s content and layout;
tell you about targeted marketing, service updates, and promotional offers based on your communication preferences; and compare information for accuracy, and verify it with third parties.
OUR DISCLOSURE OF YOUR INFORMATION
We may disclose personal information to respond to legal requirements, enforce our policies, respond to claims that a listing or other content violates the rights of others, or protect anyone’s rights, property, or safety.
We may also share your personal information with:
members of our corporate family to help detect and prevent potentially illegal acts and provide joint services; (Our corporate affiliates will market only to users who request these services.)
other third parties to whom you explicitly ask us to send your information; (or about whom you are otherwise explicitly notified and consent to when using a specific service)
law enforcement or other governmental officials, in response to a verified request relating to a criminal investigation or alleged illegal activity; (In such events we will disclose name, city, state, telephone number, email address)
other business entities, should we plan to merge with, or be acquired by that business entity. (Should such a combination occur, we will require that the new combined entity follow this privacy policy with respect to your personal information. If your personal information will be used contrary to this policy, you will receive prior notice.)
Although we attempt to restrict disclosure as provided in the agreement, seniorresourceswmi.org and any related entity or individual shall not be liable under any circumstances for any disclosure of any kind weather intentional or unintentional.
COOKIES
We use cookies (small files placed on your hard drive) on certain pages of the Site to help analyze out web page flow, customize our services, measure promotional effectiveness, and promote trust and safety.
A few important things you should know about cookies are that:
We offer certain features that are only available through the use of cookies.
We use cookies to help identify you and maintain your signed-in status.
Most cookies are session cookies, meaning that they are automatically deleted from your hard drive at the end of a session.
You are always fee to decline out cookies if your browser permits, although doing so may interfere with your use of the Site.
You may encounter cookies from third parties on certain pages of the Site that we do not control. (For example, if you view a web page created by another user, there may be a cookie placed by that web page.)
NO SPAM, SPYWARE OR SPOOFING
We do filter and automatically scan messages before they are sent for viruses and other illegal or prohibited content but do not permanently store email messages sent through these tools.
ACCOUNT PROTECTION
Your password is the key to your account. Use unique numbers, letters, and special characters and do not disclose your seniorresourceswmi.org password to anyone. If you do share your password or personal information with others, remember that you are responsible for all actions taken in the name of your account. If you lose control of your password, you may lose substantial control over your personal information and may be subject to legally binding actions taken on your behalf. Therefore, if your password has been compromised for any reason, you should immediately notify seniorresourceswmi.org and change your password.
ACCESSING, REVIEWING AND CHANGING YOUR PERSONAL INFORMATION
You can see, review and change most of your personal information by logging into the Site. Generally, we will not manually modify your personal information because it is very difficult to verify your identity remotely. You must promptly update your personal information if it changes or is inaccurate. Upon your request, we will close your account and remove your personal information from view as soon as reasonably possible, based on your account activity and in accordance with applicable law. We do retain personal information from closed accounts in order to comply with law, prevent fraud, collect any fees owed, resolve disputes, troubleshoot problems, assist with any investigations, enforce our seniorresourceswmi.org User Agreement, and take other actions otherwise permitted by law.
SECURITY
Your information is stored on our servers located in the United States. We treat data as an asset that must be protected and use lots of tools (encryption, passwords, physical security, etc.) to protect your personal information against unauthorized access and disclosure. However, as you probably know, third parties may unlawfully intercept or access transmissions or private communications, and other users may abuse or misuse your personal information that they collect from the Site. Therefore, although we work very hard to protect your privacy, we do not promise, and you should not expect, that your personal information or private communications will always remain private.
THIRD PARTIES
Except as otherwise expressly included in this Privacy Policy, this document addresses only the use and disclosure of information we collect from you. If you disclose your information to others, whether they are buyers, or sellers on our Site or other sites throughout the Internet, different rules may apply to their use or disclosure of the information you disclose to them. Since seniorresourceswmi.org does not control the privacy policies of third parties, you are subject to the privacy policies of those third parties. We encourage you to ask questions before you disclose your personal information to others.
California Online Privacy Protection Act Compliance
Because we value your privacy we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.
As part of the California Online Privacy Protection Act, all users of our site may make any changes to their information at anytime by logging into their control panel and going to the ‘Edit Profile’ page.
Children’s Online Privacy Protection Act Compliance
We are in compliance with the requirements of COPPA (Children’s Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.
Short Message System (SMS) / Texting Policy
Policy: HP.7.13 Effective Date: 5.15.2025
Approved: Pam Curtis, CEO
Revised:
Reviewed: 5.14.2025
1.0 SCOPE:
1.1 This policy applies to all Senior Resources of West Michigan (Senior Resources) employees, interns,
volunteers and contractors (workforce).
2.0 DEFINITIONS/TERMS:
2.1 Short Message Service (SMS) is a text messaging service that allows users to send and receive short text
messages, typically limited to 160 characters, between mobile devices. It is one of the most widely used forms
of mobile communication and does not require an internet connection, functioning over a cellular network.
3.0 POLICY:
3.1 SMS should not be used as a method of communication without explicit consent, as outlined below. This
policy sets clear guidelines for the appropriate use of SMS to ensure effective communication while
maintaining compliance, privacy, and clarity.
4.0 PROCEDURE: Term and Conditions
4.1 SMS Communication
4.1.1 Customers and guests may initiate SMS communication with Senior Resources using the
contact phone number listed on Senior Resources’ official website, the HIPAACompliant referral form, or by contacting their Supports Coordinator.
4.1.2 Before engaging in SMS communication with Supports Coordinators, participants must
sign the Consent to Share, acknowledging and agreeing to the terms of SMS messaging
and the risks associated with communication via SMS.
4.1.3 SMS messages sent to participants will be limited to coordination-related notifications,
appointment reminders, and relevant notifications. Individuals can manage their
preferences or opt out at any time by texting “STOP”. If assistance is needed type
“HELP”.
4.1.4 SMS users communicating with Senior Resources can opt out of SMS at any time by
texting “STOP” to any message or contacting their Supports Coordinator directly. If
assistance text “HELP”. Do not use SMS for emergencies or 911 calls. Those using SMS
may receive periodic messages.
4.1.5 Senior Resources requires direct consent from individuals before sending SMS
communications. Obtaining consent indirectly or through third parties violates carrier
policies, and we do not share or transfer SMS consent to any external parties.
Additionally, individuals who initiate SMS communication with Senior Resources must
provide explicit consent before receiving ongoing SMS messages. Information obtained
as part of the SMS consent process will not be shared with third parties.
4.1.6 We respect your privacy. For details on how we handle your personal information, please
review our Notice of Privacy Practices. When you request SMS, you will receive the
SMS message “By Subscribing, you agree to our Notice of Privacy Practices .Reply
STOP to unsubscribe”.
4.2 Employee & New Hire SMS Communication
4.2.1 Senior Resources may use SMS to communicate with employees and new hires regarding
scheduling, onboarding, emergency alerts, and organizational updates.
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4.2.2 Employees and new hires will receive an SMS consent notification and can choose to opt
in or out.
4.2.3 SMS communication must comply with privacy and confidentiality standards and should
not be used for sharing sensitive or personal data.
4.2.4 Staff seeking to use SMS communication need to be approved through The Campaign
Registry (TCR), which verifies their compliance with texting regulations and ensures
legal and reliable SMS usage.
4.3 Consent & Compliance
4.3.1 All SMS communications must comply with applicable laws and regulations, including
the Telephone Consumer Protection Act (TCPA).
4.3.2 Consent documentation (client agreements and employee opt-ins) must be securely stored
and maintained.
4.3.3 SMS messages should be professional and relevant to the purpose of communication.
4.4 Opt-Out & Complaint Process
4.4.1 Anyone who is requesting information through SMS can opt out of receiving SMS
messages at any time by replying “STOP”.
4.4.2 Participants may contact their Supports Coordinator at Senior Resources directly to opt
out.
4.4.3 You have the right to file a complaint related to SMS communication. Complaints should
be emailed to the Privacy Officer or by calling (231) 739-5858. All complaints will be
reviewed by Senior Resources and addressed promptly. Consumers can also file
complaints with the Federal Communications Commission (FCC).
4.4.4 If a participant or their authorized representative requests to modify SMS message
recipients or discontinue SMS communication, the Support Coordinator must update the
consent form to reflect the participant’s or representative’s preferences. Additionally, the
change must be documented in the participant’s electronic medical record (EMR) in
accordance with SMS compliance regulations.
5.0 Security & Data Privacy
5.1 SMS messages should avoid sending confidential data, such as passwords or financial details.
5.2 Senior Resources safeguards SMS data from unauthorized access through a multi-layered security
approach, including strong passwords and multi-factor authentication (MFA)., employee security
awareness training and encryption of data. Users are advised to be cautious of unsolicited
communications and verify the sender’s identity before clicking or interacting with links or
attachments.
5.3 Senior Resources does not store SMS messages unless required by law or regulatory obligations.
6.0 Types of SMS Communications
6.1 Hello [Client Name], this is a friendly reminder of your upcoming appointment with [Support
Coordinator] from Senior Resources of West Michigan on [Date] at [Time]. If you need to reschedule,
please contact us at [Phone Number]. We look forward to seeing you.
6.2 Hello [CANDIDATE PERFERRED NAME],
We just received your information about our [JOB TITLE] opening. For your reference. The Job ID for
this job is [JOB ID]. By providing your phone number, you agreed to receive messages from Senior
Resources of West Michigan regarding updates about this job, and other communication. Message and
data rates may apply. Reply STOP to unsubscribe at any time.
We really appreciate you taking the time to consider us in your job search. We will review your
submission right away and get back to you if we are able to move forward.
Regards.
Senior Resources of West Michigan
Human Resources Department
7.0 SMS Compliance & Penalties
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7.1 To ensure compliance with The Campaign Registry (TCR) SMS policy, our organization must adhere
to all industry regulations and carrier guidelines. Violations of these policies may result in the following
penalties:
• Message Blocking – Non-compliant SMS messages may be blocked by mobile carriers.
• Financial Penalties – Businesses may face fines ranging from $500 to $10,000 per violation,
depending on severity.
• Increased Fees – Non-compliant businesses may be subject to higher SMS traffic fees.
• Loss of SMS Privileges – Repeat violations may lead to suspension or termination of SMS
services.
• Carrier Enforcement & Legal Consequences – Mobile carriers and regulatory agencies may
impose additional penalties for non-compliance.
7.2 To avoid penalties, all SMS campaigns must be properly registered with TCR and comply with
consumer consent laws and follow carrier-specific guidelines.
8.0 ENFORCEMENT:
8.1 This policy will be reviewed regularly to ensure ongoing compliance with regulatory requirements and
internal operational needs.
8.2 Updates to the policy will be communicated to all stakeholders.
9.0 REFERENCES
9.1 Senior Resources is committed to protecting the privacy of individuals engaging in SMS
communication. Our privacy practices, including how we collect, store, and use personal information, are
outlined in our Privacy Policy. For full details, please visit https://seniorresourceswmi.org.
9.2 Consent to Share